The storytelling Blog

May 29, 2019

The most important Storytelling technicque? Well to answer this you need to answer what does Tyrion Lannister, Moses and You have in common? 

Clue: It's really important for business storytelling! I'm speaking at #fifteenseconds on June 6th about this in more detail #th...

August 19, 2018

Let’s face it, Meetings are broken… and after 20+ years of working in offices, I’ve grown to really hate them. I think you probably feel the same way.

Meetings are the big white elephant in the office that eats up a ridiculous amount of people-hours, where everyone is c...

May 28, 2018

When it comes to being a great communicator and leading people then the three most desirable traits are to first have an authentic voice, second to make an emotional connection and finally to build trust.

These three key traits arose from a great conversation I had the...

May 14, 2018

How to plan out what stories to tell at different times during the customer journey

April 18, 2018

In this short video there are four key lessons to be learnt about how  we can use our voice, body language, emotional connection and storytelling to be more persuasive when communicating something to people:

1.  Use of Voice

Notice how Don Draper talks very slowly and re...

February 15, 2018

There are three stories that you need to weave together if you want to successfully mobilise many people to all work together with one mission in mind. As a Leader this is critically important.

Now, there’s no single, ‘most important’ strength for a leader. Leadership i...

February 2, 2018

If you want your story to put a belief into the mind of your audience then you need to craft it with care. ​

Here are 6 things to avoid:

1. The story doesn't make an emotional connection 

Emotion is key to getting people to remember your story. I see lots of companies tel...

January 29, 2018

It's your job as a leader to be the lighthouse. The signal. The one showing the direction we all need to going in. Story is the best way to be the lighthouse. 

There are lots of stories that need telling when you lead a team, an organisation or your kids football team.


January 27, 2018

So I am building a keynote for a talk I am doing soon on Leadership storytelling. I was watching an interview with Obama where he was talking about leading a country. He said that: 

“Leading the country isn’t about legislation, it's not about regulations. It’s actually...

January 26, 2018

It seems a simple question. But it's not. 

It means many different things to people. For some it's using narrative thinking and storytelling techniques to define a brand. 

Others define it as a mix of content marketing, brand journalism, and article writing. I've also he...

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August 11, 2017

These days it seems that all business value has been commoditised. That we've moved on from our customers deciding to have a relationship with us based on the fact that you have the product or service they want, at the price that's right. 

We need to move to a place whe...

June 13, 2017

"Anaphora" is a literary and rhetorical device in which a word or group of words is repeated at the beginning of two or more successive sentences. It's been used by politicians in government and priests in sermons to influence what their peers or congregation take away...

May 31, 2017

First of all, watch this video:

It's a great example of a brand that connects itself to something deeply personal with all of us in one short 60 second video. After watching this who can't be moved by the feeling of home and family and looking after Mum, and she is even...

May 31, 2017

There’s a relentless ‘war on attention’ going on. Our attention has become a valuable currency in today’s world and everybody wants it. That's what mobile push-notifications and emails were invented for and why, if some surveys are to be believed, we touch our mobile p...

May 30, 2017

So, I came across this video this morning from Time Well Spent :

Its a great example of what everyone is feeling. The everyone and everything is just trying to steal (and probably waste) their time. People just haven't found a way to deal with it yet, to block it o...

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